![]() In the case of the Motaur, he is truly one with his bike.īut, where did the idea for the Motaur come from? Sean McBride, EVP, Executive Creative Director at Arnold Worldwide, gave us a look at Motaur’s creation. The Progressive Insurance campaign has turned its attention to motorcyclists and how riders become one with their bikes. The joy in watching Progressive’s Motaur commercials is how the character so deftly turns the tables on the often-stunned passerbys. He appears to secretly long for a Motaur lifestyle of his own. “I do,” A young man sitting in the idling truck’s passenger seat quietly mumbles. He follows up with a question of his own for the human being, “Do you mind not being a Motaur?” ![]() “What could be better than being a Motaur?” The Progressive icon neatly replies. A man driving a more conventional automobile hesitantly drums up the courage to ask, “Do you mind being a Motaur?” Motaur has paused at a gas station in the middle of the desert. Watch the commercial spot for “Do You Mind” closely. Motaur is half man, half motorcycle, and unapologetically proud to be one with his bike. His entire being seemingly derives from Greek mythological narratives. The Motaur (pronounced MO-TOUR) was conceived by ad agency Arnold Worldwide for Progressive Insurance. Now, take that imagery and apply it to the 2019 landscape. Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology. ![]()
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